A CTA or a Call-to-Action is one of the most important things when it comes to lead generation. Your goal should be to direct your audience to do something instead of demanding that they do something. People are so used to seeing call-to-action buttons like “Call Now” or “Read More” that they are becoming desensitized to these things. To come up with a more effective CTA form or button, anticipating your visitors’ next step by saying things like “Send me more awesome posts like this one” at the end of a popular blog post instead of a plain “Subscribe Here”.
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