Michael Johnson shares great tips to increase your digital presence without breaking the bank
Many agents I meet don’t have a large budget for marketing (traditional or online). A lot are either new agents, or not as successful as they would like to be — yet.
Free traditional marketing options are hard to come by, though some do exist, but there are quite a few free-to-cheap opportunities for online marketing. Here’s how to start:
Start with social
Building profile and business pages on Facebook, Instagram, Twitter, LinkedIn and Snapchat is free. And while you may not be an avid user of each network, you can start to spread the identity of your agency by creating pages and posting from time-to-time.
There are even free tools that will allow you to post to several accounts from one platform. (We can do this for you!) From a marketing perspective, most of these social profiles won’t do you much good unless you have a healthy following.
One way to gain followers is to simply follow someone or like their page. In many cases, people will reciprocate.
Then go local
In real estate, local search is crucial. Your company can show up for local search queries organically in several ways.
The first is called Google’s Local Pack, aka the three companies that show up under the top ad section, and is accompanied by a map showing your location and phone number.
Google Maps is another option. Both the Google Local Pack and Google Maps use data from your Google My Business page.
If you don’t currently have a Google My Business page, then you should build one ASAP. (We can help here too!)
Top it off with advertising
Having an ad footprint on search, display or social networks doesn’t have to cost you a ton of money.
Search ads show up when you type “homes for sale in Prescott, AZ,” into Google; display ads show up on the websites you’re surfing; and social ads are the ones you see on social networks.
This is commonly referred to as pay-per-click advertising. Example: Target a hyperlocal area, and make the ad copy specific to the area you’re targeting. (And guess what? We can do this too!)
I’m a firm believer that increasing your digital footprint is important to successfully market your business online and generate more leads.
Taking these simple and cheap steps can help you start to increase the footprint of your company and gain the exposure you need to succeed.
Our Real Estate Virtual Assistants Can Help!
If you're ready to get your digital presence up-to-date, we can help you through each of these steps! Whether you need to create new social media platforms and send out content on the regular, or you need to create a business page for search engines, or you want to start getting ads out there, we can do it all! Give us a call today to discuss your real estate business needs. We look forward to helping you and your business grow.