Without a compelling online presence, you may never get the opportunity to meet prospects in-person. Your digital persona and interactions matter and should reflect your values, which is why it’s important to be aware of what is public and what is private on your social media accounts.
A photo of an agent out partying with friends or a Twitter rant about cats can hurt your brand and your reputation. Showing personality is great and you certainly don’t want your social media profiles to read like infomercials, but you also don’t want to come off as a goon. As with dating, it’s good to avoid topics like politics, religion, and gossip in the early days. Some agents handle this challenge by maintaining separate business and personal accounts. This can be a good idea, but then again, if you want to emphasize that “what you see is what you get,” you may want to have just one profile.